4 Reasons Fitness Is Moving From the Gym to the Home


There is an increasing movement in fitness and training to the fitness center (gym) and work out at home. Initial conclusions might point to cost as the main reason, but many people who opt for home workouts spend plenty of money on online programs, fitness experiences and relevant wellness information.

An increasing number of programs enabled by the internet are the primary driver of this change. Additionally, some major shifts in thinking about the fitness centers are encouraging people to make better long-term investments in their health.

Information compiled by the Guardian indicates that the fitness center (gym) dropout rate in the first 8 weeks after signing up may be as high as 80%. How could that number be so high? It is important to consider all the factors involved in fitness center (gym) dropout. Fitness centers (gym) are usually far from home, increasing the friction involved with getting there during a busy day. Most of the people do not have a well formed plan for how to get fit at the fitness center (gym) when they manage to go, and without hiring a trainer, they are likely to drop-out.

It may come as a shock to some, but fitness center (gym) owners are actually fine with members never show as long as they keep paying their dues. Data suggests that in order to remain profitable, commercial fitness center (gym) need ten times the number of members they can in fact accommodate in their facility. This means there is little incentive for fitness center (gym) owners to keep their members motivated.

This doesn’t however; mean that the costs involved in fitness are not worth the investment. Sporting Goods Manufacturers Association (GMA) Vice President Gregg Hartley shares, “Quite frankly, investing time and money into a regular exercise routine will reduce sick days, decrease visits to the doctor and cut down on spending at the pharmacy. You will also feel better and be more productive.”

Knowing the likelihood of abandoning their fitness center (gym) membership, but understanding how important fitness is, many people are now opt for alternative approaching. The following are the top home exercise trends that entrepreneurs can capitalize on  2017.

1. Online fitness platforms

The internet has been a double-edged sword for personal fitness. An outpouring of information has made it easier than ever for new-comers to research fitness plans and develop custom solutions that work best for them. On other hand, information overload often leaves people deciding between conflicting opinions. The result has been an improved demand for packaged experiences that meet more than just one aspect of a person’s fitness needs.

Todd Musgrove, Chief Strategy Officer at Kenzai, an online fitness platform shares, “The key is providing a fitness program that covers exercise, nutrition, education and support to achieve results.”

In doing so, programs equip people with all the tools needed for sustaining their fitness success.

2. Alternative health coaching

In the past, the main source of information on consumer health was either their coach or a fitness book. Since the Internet, it is easier than ever to increase to develop a network of fitness experts, the number of qualified consulting providers. Most of the time, this advice comes from outside the traditional fitness center (gym).

Online providers and retailers start coaching services to deepen the relationship with their product, but also give useful advice to provide consumers.

Musgrove actions to come online coaches educate trainees on how to change their lifestyle to maintain their results after a program in relation to a fitness center (gymnasium) s and personal trainers that benefit from finalizing a relationship.

By providing trainees with more coaching, retailers and online platforms make health tips less than one product and more than one service.

  1. Functional fitness is on the rise

Look at a list of fitness trends for 2017 and you will find aspects of functional fitness. Whether it is weight training or high-intensity interval Training (HIIT), consumers have turned to alternatives that can help them reach everywhere the transformation of the body.

These courses usually require a minimum of equipment to get, meaning that there is no need to interrupt fitness routines, even travel as an intern or incapable fitness center (gym). Digital platforms offer guided experiments in functional fitness and have the advantage that they are accessible to anyone with an Internet connection. The equipment is expensive. By limiting the equipment for training fees could make money towards personal fitness experiences instead.

  1. Wearables

According to IDC data, sales of various portable fitness equipment increased by more than 163 percent compared to previous years. This means that the number of consumers having access to mobile devices is on the rise as well. As a result, tracking home fitness progress becomes easier than ever before.

In the past, aspiring fitness center (gym) may need an elliptical high-tech enthusiasts at the gym (gym) to help them monitor their heartbeat, but now with people wearing multiple devices at their Fitness and movement to follow on a regular basis, the need for a central location to assess your performance is anything but disappear.

Home fitness warriors create a whole new market that has yet to form a complete ecosystem of products and suppliers. Fitness-savvy entrepreneurs who find ways to meet the need of this increasing segment will stand to develop relationships with new customers in an industry that requires minimal overhead.

For the consumer, remains the key distinguishes of new products and engage conversations with other trainees will be comparing results and new methods. And, while the fitness center (gymnasium) can not disappear anytime soon, the traditional structure may need to take better services for its part the customers of the new online solutions.


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