How To Choose Most Profitable SEO Keywords
One of the best ways to develop a business is through SEO optimization (SEO keywords), the process of making changes to increase the likelihood that a website will rank for relevant searches within Google and other Search engines.
Keywords are a key component of the strategy; Optimizing your site for specifics gives you the ability to check rank searches (and, therefore, who your target audience is). As a result, adjusting your keyword distribution gives you the ability to change your campaign over time.
To succeed, you must start by selecting the right keywords. Over time, you’ll gather data that will help you determine which are your most effective keywords and what you need for more work, but how do you choose the right set of keywords?
Establish And Understand Your Overall Goals
Before deciding which keywords are right for your brand, take some time to think about what your SEO keyowrds goals are. Most companies use SEO keyowrds to increase website traffic, which in turn increases revenue, but will have to be more specific than that.
- How fast do you want to see the results? SEO keywords is a long-term strategy, so sometimes months pass before you start seeing the results. If you want faster results than that, you have to choose less competitive and high volume keywords.
- How important is your audience? Are you focused on a single audience or are you flexible with the types of people you visit?
- What kind of traffic are you looking for? Do you want people to buy your products or are you focusing on your brand?
Choose A Blend Of Head And Long-Tail Keywords
Once you know your goals, you can at least decide on a balance between “header” keywords and “long tail” keywords. The key keywords are short phrases, usually one or three words, coupled with increased traffic but also increased competition.
Long-Tail keywords are longer, usually conversational phrases that have lower traffic but lower competition. Head Keywords are better for long-term traffic strategies, while long tail keywords are better for short-term strategy strategies. You will need both, in combination, to get the best overall results.
Conduct Your Preliminary Research
Once you have these goals and that the initial vision is in your mind, you can work on your preliminary research:
Develop root ideas. Start by sketching some ideas about what people might look for related to your business. It does not need to be exhaustive here, but it tries to find at least some major queue and keyword queries and keywords that you can use to find it.
Use theme and keyword generators. So, use an online keyword tool to help you generate more keyword ideas and arguments, based on some of your preliminary ideas. I like to use the Moz Keyword Explorer keyword Tool for this, as it helps you find ideas and gives you statistics on the same keywords (which will serve you later).
Create a master list. Export exactly all of your keywords to a main spreadsheet so that you can quickly compare them and sort them into different fields.
Narrow Down The List
Once you’ve created a “master list”, you can start by deleting the weaker candidates. Take a look at the following variables with particular attention:
- Volume “Search Volume” refers to how many times a particular phrase is searched for. This is a useful way to measure the traffic you will receive from a specific query, even if you know that the volume tends to fluctuate over time.
- Competition. Next, look at the level of competition for each keyword. It is no coincidence that the highest volume keywords tend to have most of the competition and, of course, the higher the competition, the more difficult it is to rank for that keyword. You should find a balance between the two.
- Relevance. You should also consider the relevance of each keyword to your main brand. Sure, it can have high traffic and poor competition, but is it really able to re-send the type of traffic your site needs?
- Current rankings. It is worth checking to see if you are currently qualified for any of these terms; if it does, this may help to generate an initial boost.
Choose Your Best Candidates
At this point, your best candidates should be a matter of personal taste. You’ve reduced your list to more likely keywords to get the results you want, so for now choose a handful that’s easy to optimize (or backups).
Your first combination of keywords will not be perfect, but it will provide you with a solid base that you can use to further enhance your traffic level. Pay close attention to how your results develop over time and do not be afraid to make changes when you need it.